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MultiChoice Unveils “Everything Can Wait” World Cup Campaign
MultiChoice Kenya has launched the Everything Can Wait campaign ahead of the 2026 FIFA World Cup, positioning DStv and GOtv as the ultimate football destinations for Kenyan fans.
The customer-focused campaign aims to enhance how, where, and when football lovers experience the tournament through affordable subscription offers, immersive content, and interactive fan engagement activities.
The 2026 FIFA World Cup will run from June 11 to July 19 across the United States, Mexico, and Canada.
MultiChoice Targets Greater Football Access
Speaking during the launch in Nairobi, Nzola Miranda said the campaign is designed to celebrate the passion and resilience of Kenyan football fans while making premium football coverage more accessible.
“The FIFA World Cup is a defining global moment, and we want every fan to feel part of it,” said Miranda.
“Through SuperSport, we continue to invest in world-class sports broadcasting, ensuring fans across Africa enjoy premium football coverage and an exceptional viewing experience,” he added.
As part of the campaign, DStv customers will have access to all 104 FIFA World Cup matches live through SuperSport coverage.
Additionally, MultiChoice unveiled new hardware offers aimed at lowering access costs for customers.
Under the promotion:
- The DStv Zapper decoder will retail at KES 599, down from KES 999
- The DStv Dish Kit will cost KES 1,200, reduced from KES 1,500
- Installation fees will drop to KES 1,000 from KES 1,500
Fan-Centric Viewing Experience
Meanwhile, the campaign rollout will include localized storytelling, consumer promotions, and interactive fan experiences designed to bring audiences closer to the tournament.
The company said the initiative aligns with its broader strategy of offering flexible viewing experiences through live broadcasts, streaming, and catch-up services.
Furthermore, SuperSport will deliver extensive tournament coverage tailored specifically for African audiences, including expert analysis and dedicated football programming.
Miranda noted that the campaign directly reflects the deep emotional connection Kenyan fans have with football.
“This campaign is a celebration of the Kenyan fan for their passion, their resilience, and their love for the game,” he said.
“Our goal is to ensure that every customer can experience the excitement of the World Cup in a way that is accessible, engaging and uniquely tailored to them,” he added.
Building on Previous Campaign Success
The Everything Can Wait campaign also builds on the success of previous MultiChoice initiatives such as the Tumefungulia Value proposition, which focused on improving affordability and customer value.
With the World Cup fast approaching, MultiChoice Kenya says it remains focused on deepening audience engagement while delivering seamless premium football experiences at scale.
Ultimately, the company aims to strengthen its position as Africa’s home of football by combining affordability, accessibility, and localized fan experiences ahead of the world’s biggest sporting event.
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