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Instill A Saving Culture Through The M-PESA Go App
Safaricom has called on parents to instill a culture of saving and investment in their children from an early age, emphasizing the critical role of financial literacy in shaping a financially responsible generation.
Speaking in Eldoret during the M-PESA Jr.NBA Tournament, which also featured a financial literacy training session for young players, Racheal Bosibori, Customer Journey Expert at M-PESA Go highlighted the importance of early financial education.
Instill A Saving Culture Through The M-PESA Go App
“It is very important for parents to introduce their children to the principles of saving as early as 10 years old. Today, through the M-PESA Go product, we are fostering financial literacy among young people by equipping them with the knowledge of how to manage money, how to budget, and save,” said Bosibori.
The financial literacy training, organized by M-PESA Go during the regional tournament at Uasin Gishu High School Grounds, benefited over 450 young participants.
The initiative aims to empower children with fundamental money management skills, ensuring they grow into financially savvy individuals.
The tournament features 40 teams, with more than 450 boys and girls competing in high-energy 5×5 knockout matches.
In conclusion, Winners will walk away with smartphones and airtime, courtesy of Safaricom M-PESA.
About M-PESA Go
M-PESA Go is a financial product by Safaricom designed for teens and preteens aged 10 to 17, allowing them to access M-PESA services at a younger age.
M-PESA Go however, restricts services such as cash withdrawals, access to digital loans, and payments related to betting or forex trading, ensuring safety and responsible usage.
About NBA
NBA Africa is an affiliate of the National Basketball Association (NBA), a global sports and mediaorganization with the mission to inspire and connect people everywhere through the power of basketball.
NBA Africa conducts the league’s business in Africa, including the Basketball Africa League (BAL), and has opened subsidiary offices in Cairo, Egypt; Dakar, Senegal; Johannesburg, South Africa; Lagos, Nigeria; and Nairobi, Kenya.
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