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Jumia Festival Delivers a Festival of Gifts Through Strong Brand Partnerships
The two-week shopping campaign featured discounts of up to 70% while connecting Kenyan consumers with leading local and global brands.
NAIROBI, Kenya – September 2026 – Jumia Kenya has concluded another edition of the Jumia Festival, a two-week shopping campaign that brought together customers, vendors and leading brand partners.
Running from 24 August to 6 September, the campaign offered major deals, rewards and exclusive shopping experiences across Kenya.
The festival reinforced Jumia’s focus on making quality products accessible while creating value for businesses and entrepreneurs.
Up to 70% Discounts Across Multiple Categories
The Jumia Festival featured discounts of up to 70% across a wide range of categories.
Customers also benefited from nationwide delivery, efficient order fulfilment, an extensive reseller network and customer-friendly return policies.
Throughout the campaign, shoppers accessed flash sales, brand days, bundled offers, treasure hunts and exclusive gifts.
These initiatives helped make the festival one of the year’s key shopping events.
Leading Brands Join the Jumia Festival
Leading global and local brands also participated in this year’s festival.
They included Garnier, Nivea, Samsung, Haier and Vision Plus.
The brands offered exclusive deals, product bundles and giveaways across beauty, personal care, home appliances, consumer electronics and entertainment.
The partnerships also gave customers access to trusted brands at competitive prices.
At the same time, participating brands gained an opportunity to engage directly with consumers through Jumia’s digital marketplace.
“At Jumia, we are committed to creating value for our customers by bringing together the best brands, the best deals, and a seamless shopping experience,” said Vinod Goel, CEO, Jumia Kenya.
“The strong participation of partners such as Garnier, Nivea, Samsung, Haier, and Vision Plus during this year’s Jumia Festival demonstrates the power of collaboration in delivering greater choice, affordability, and convenience to Kenyan consumers.”
Rewards Strengthen Customer Engagement
Jumia also introduced several initiatives to keep customers engaged throughout the festival.
These included flash sales, happy-hour offers, treasure hunts and special gift campaigns.
The initiatives rewarded loyal customers while encouraging participation across the country.
As Kenya’s e-commerce market continues to evolve, Jumia says it remains focused on convenience, value and inclusive growth.
The company will continue using strategic partnerships to enhance the shopping experience while supporting brands, sellers and entrepreneurs across Kenya.
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