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Liberty Life Kenya Launches Secure Plan to Help Kenyans Achieve Long-Term Financial Goals
The flexible savings and protection solution allows customers to put a date to their ambitions while protecting their financial journey.
Liberty Life Kenya has launched Secure Plan, a savings and protection solution designed to help Kenyans plan for long-term financial goals.
The plan targets aspirations such as buying land, building homes, starting businesses and funding further education. It also supports goals such as weddings and greater financial freedom for families.
Built around the theme “One Day Now Has a Date,” the launch challenges the common habit of leaving future ambitions open-ended.
Whether it is “one day I will build my house” or “ipo siku nitanunua plot,” Liberty says unexpected financial pressures can make long-term commitments difficult to maintain.
Turning “One Day” Into a Financial Plan
Secure Plan combines savings with life assurance and a guaranteed maturity benefit.
Customers can also choose additional protection against permanent total disability, critical illness, accidental death and retrenchment.
“Most people do not stop dreaming about the future. What often changes is their confidence that they will be able to keep working towards those dreams when life gets in the way,” said Kieran Godden, Group Chief Executive Officer, Liberty Kenya.
“Secure Plan is designed around that reality. It allows customers to move from saying ‘one day’ to identifying what they want to achieve, putting a date to it and having a financial plan that is designed to protect the way.”
The product offers policy terms ranging from five to 20 years. Sums assured range from KSh250,000 to KSh100 million.
Customers can also increase or reduce their premiums and corresponding sum assured. This allows them to adjust the plan as their financial circumstances change.
Liberty Life Kenya Launches Secure Plan to Help Kenyans Achieve Long-Term Financial Goals
Flexible Protection for Changing Circumstances
For customers seeking additional protection, Secure Plan offers several optional benefits.
These include critical illness cover, permanent total disability cover and a double accident benefit. Customers can also access a waiver of premiums for six months following retrenchment.
The plan is available to individuals aged 18 and above. Joint-life cover is also available.
Children can be covered from birth to age 18, subject to the policy terms.
Responding to Changing Saving Habits
The launch comes as Kenyans continue to use different channels to build financial security.
These include chamas, SACCOs, money market funds and other savings mechanisms. However, unexpected expenses and changes in income can disrupt longer-term financial commitments.
Liberty says Secure Plan seeks to address this challenge by combining goal-based saving with financial protection.
“The future sounds different when it has a date,” Godden said. “Our ambition is to help more Kenyans move their goals from ‘one day’ into something they can actively plan and work towards.”
Liberty Kenya is encouraging customers to identify a specific financial goal, put a date to it and build a plan around achieving it.
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