Safaricom’s Ziidi Platform Wins Global GLOMO Award

Safaricom’s Ziidi Money Market Fund has won the Best Fintech and Digital Commerce Innovation Award at the 2026 Global Mobile Awards (GLOMO). The awards took place during Mobile World Congress 2026 in Barcelona.

The recognition places Safaricom among global leaders driving digital financial innovation.

Global Recognition for Digital Financial Innovation

Ziidi Investment Platform stood out from a competitive shortlist of five global finalists. The award recognizes solutions that are transforming digital financial services and commerce.

Importantly, Ziidi expands access to investment opportunities through mobile technology. As a result, more Kenyans can now save and invest easily and securely through their phones.

The platform allows customers to move seamlessly from saving to investing within the M-PESA ecosystem. It simplifies investment products and integrates them into everyday financial transactions.

Consequently, Ziidi lowers traditional barriers that have long limited access to investment opportunities. Moreover, it supports inclusive wealth creation by allowing ordinary users to participate in capital markets.

Safaricom’s Vision for Digital Financial Growth

Speaking after the award announcement, Stephen Chege, Chief Corporate and External Affairs Officer at Safaricom Plc, described the recognition as a milestone for both the company and Kenya.

“This global recognition is a proud moment for Safaricom and for Kenya. Ziidi reflects our commitment to harnessing technology to create meaningful financial opportunities for our customers. As we mark 19 years of M-PESA, this milestone highlights our journey from enabling simple money transfers to building a comprehensive digital financial ecosystem that supports savings, credit, payments and now investments,” he said.

Huawei has played a key role as a foundational technology partner in building the platform. The partnership supports Safaricom’s transition to Fintech 2.0 through next-generation digital infrastructure.

These digital rails enable real-time processing and stronger security. Additionally, they allow the rapid rollout of new financial products. As a result, Safaricom continues to scale innovative services available on the Ziidi Investment Platform.

Safaricom’s Track Record at the GLOMO Awards

The Global Mobile (GLOMO) Awards are among the mobile industry’s most prestigious honors. The awards celebrate the world’s most innovative digital and mobile solutions.

Safaricom has previously received multiple GLOMO recognitions. In 2022, the company won awards for the M-PESA Super App and the BLAZE DigiTruck. Earlier recognitions also celebrated DigiFarm and Safaricom’s broader contribution to the mobile industry.

Safaricom’s Ziidi Platform Wins Global GLOMO Award

Marking 19 Years of M-PESA Innovation

This latest recognition comes as M-PESA marks its 19th anniversary. Over the years, the platform has evolved from a simple money transfer service into a full digital financial ecosystem.

Today, M-PESA supports payments, savings, credit, and investments. Therefore, it continues to expand financial inclusion across Kenya.

Safaricom aims to become Africa’s leading purpose-led technology company by 2030. To achieve this goal, the company continues to expand its digital financial services.

Moreover, Safaricom now operates far beyond payments. Its ecosystem empowers individuals and businesses to participate confidently in the digital economy.