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Motorcycle Sales and Financing Record Steady Growth in 2025 – Watu
Motorcycle Market Rebounds
Motorcycle sales and financing recorded steady growth in 2025, according to asset financier Watu. This performance aligns with recent data from the Kenya National Bureau of Statistics (KNBS).
Overall, the recovery points to renewed momentum in the boda boda and light transport sector. At the same time, demand for income-generating mobility assets continued to rise.
KNBS Data Signals Strong Registrations
According to the KNBS Leading Economic Indicators report for November 2025, newly registered vehicles increased during the period. Registrations rose from 25,167 units in October to 27,219 units in November.
Notably, motorcycles accounted for most of the increase. Motorcycle registrations grew by 19.8 per cent to 18,839 units in the first 11 months of 2025.
Motorcycle Sales and Financing Post Steady Growth in 2025 – Watu
Sales Trend Improves Month by Month
Sales figures show a steady upward trend throughout the year. At the start of 2025, KNBS data recorded 12,456 motorcycle units sold in January.
By August, sales had climbed to 15,699 units. They later peaked at 18,839 units in November, marking the strongest monthly performance.
According to Watu Kenya Country Manager Erick Massawe, demand remained consistent across the year. In particular, small and medium-sized enterprises and public transport operators led purchases.
As a result, motorcycles continued to support last-mile transport and small business operations. Consequently, financing demand stayed resilient.
Watu’s Performance Mirrors Market Growth
Watu’s internal data reflects the broader market trend. Massawe noted stable growth in financing for internal combustion engine motorcycles.
Meanwhile, electric two-wheelers gained traction. This shift highlights growing interest in cleaner and more cost-efficient mobility options.
By the close of 2025, Watu had financed about 8,000 mobility assets. These included both conventional and electric motorcycles.
Beyond Kenya, Watu operates as an asset FinTech focused on financial inclusion. Its financing solutions target underserved communities across Africa.
Currently, the company operates in eight African countries. In addition, it expanded into Latin America in 2025, entering Brazil and Mexico.
This move positioned Watu as the first Kenyan heritage international business to establish operations in those markets.
Financing Access and Inclusion
“We acknowledge that KNBS data provides a clear snapshot of the market and reflects our own growth at Watu,” Massawe said.
However, he noted that traditional financing often excludes people without formal credit histories. By lowering entry barriers, Watu enables broader access to mobility, business, and digital connectivity assets.
Transforming the Boda Boda Sector
Founded in 2015, Watu pioneered asset financing for two- and three-wheeled vehicles in Kenya. Since then, the model has reshaped the boda boda and tuk-tuk sectors.
Through ownership-based financing, the firm has supported job creation, improved transport efficiency, and strengthened local economies nationwide.
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