The Great Millet Quest Powered By Unilever

The Great Millet Quest Powered By Unilever
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The Great Millet Quest Powered By Unilever

In a pioneering effort to transform Kenya’s agricultural sector, Unilever in partnership with Farm To Market Alliance (FTMA) and the University of Nairobi has announced the launch of “The Great Millet Quest”

This competition aims to inspire the most inventive university students to develop sustainable and innovative products based on millet, contributing to a robust and nourishing future.

The initiative is transformative and designed to unlock the untapped potential on millet, contributing to a robust and nourishing future. The competition specifically targets students from university of Nairobi College of Agriculture and Veterinary Services (CAVS), encouraging them to become millet as a vital future crop globally.

Unilever CEO Luck Ochieng says “The potential of millet in reshaping our agricultural future is immense. “The Great Millet Quest” is not just a competition, it is a call to action for students to become ambassadors for a sustainable and nutritious future. Unilever through our nutritional brand Knorr is proud to spearhead this initiative and looks forward to the transformative ideas that will emerge.

The Great Millet Quest Powered By Unilever

The initiative’s objective is to establish Millet Ambassadors who will advocate for sustainable agriculture and promote innovative concepts fostering a sustainable demand for millet thus contributing to diversifying food sources.

“The Great Millet Quest is a crucial step towards recognizing the significance of millet in our agricultural landscape. Through this initiative, we aim to create a generation of informed and passionate individuals who will drive positive change in the way we perceive and utilize millet” Says Dr. Paul Rono, Principal Secretary, State Department of Agriculture

Winners of “The Great Millet Quest” will get an opportunity to work with the Unilever Future Leader’s Programme. There will also be a grand price of KSH 500,000 as an incentive to bolster their dedication to the cause, with the top prize amounting to the most innovative millet idea.

“As we launch “The Great Millet Quest” we are laying the ground work for a sustainable and nutritious future. The completion will not only inspire innovation but also empower farmers to supply millet to Unilever, aligning with our customer sustainability agenda and promoting regenerative agriculture” explains Dexter Adeola, Nutrition Lead Unilever Africa

The Great Millet Quest Powered By Unilever

The launch has brought together industry experts, government officials, students and other stakeholders to explore the untapped potential of millet in shaping the future of agriculture in the continent.

George Njoroge, County Director, Farm to Market Alliance says “Both The Farm to Market Alliance and Unilever are committed to helping tackle the acceptability high levels of hunger and malnutrition on the continent by creating a more sustainable African Food system”

The initiative will run from January to March 2024 making it transformative journey towards a more sustainable and resilient agricultural future.=

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