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From Hashtags to Hustles: NCBA’s School of Influence Kicks Off
A four-day workshop, courtesy of NCBA Bank in collaboration with the Dentsu School of Influence, has officially kicked off—aimed at equipping young, aspiring influencers with the tools to grow their brands, negotiate better deals, and make smart financial decisions.
The programme, dubbed “School of Influence”, is about more than just creativity. It focuses on helping creators understand their value, set appropriate rates, manage contracts, and build long-term financial stability. Participants will receive hands-on training and mentorship designed to turn their influence into sustainable businesses.
From Hashtags to Hustles: NCBA’s School of Influence Kicks Off
Speaking at the launch, NCBA’s Digital Marketing Manager, Stephanie Odhiambo, emphasized the importance of authenticity in financial content:
“Great #Finfluencers blend financial savvy with authentic storytelling, passion and relatability! They simplify money talk, build trust and inspire action. Beyond likes, we value real conversations and measurable impact.”
This initiative falls under NCBA’s #NCBAChangeTheStory commitment, which is focused on delivering targeted mentorship and skills development for women and youth—especially within the creative economy. It’s a deliberate step toward empowering young people to become solution-driven entrepreneurs in the digital space.
From Hashtags to Hustles
On the subject of financial literacy, Jenniffer Kanyi, Head of Go Banking, offered practical advice: “Mastering good money habits is easier than you think. Start by creating a realistic budget that balances your needs and wants, that’s how you take control of your spending…
Next, prioritize saving, even if it’s a small amount, and build an emergency fund to cushion unexpected expenses. When it comes to credit, be intentional—borrow responsibly and avoid debt traps.”
From Hashtags to Hustles: NCBA’s School of Influence Kicks OffFrom Hashtags to Hustles: NCBA’s School of Influence Kicks Off
Her parting shot? “Financial success begins with discipline. These four steps lay the foundation for a secure future. Start today—and watch your money work for you.”
The School of Influence is designed to identify, train, and empower 200 content creators every year through its four-day intensive workshop.
This comes as part of NCBA’s broader investment in financial literacy, which includes initiatives like the Family Matters – Financial Clinic series https://africabusinessnews.co.ke/a-strategic-partnership-for-financial-empowerment/another effort to boost financial literacy among Kenyans, and timely too, with April being Financial Literacy Month.
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