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Motif Di Don Partners with NCBA to Power ELEV8 LIVE Studio
NCBA has partnered with Kenyan music producer Motif Di Don to launch ELEV8 LIVE Studio powered by NCBA. The platform will discover, mentor, and scale new music talent. It also marks NCBA’s entry into Kenya’s creative economy while supporting its sustainability goals.
The Creative Economy Opportunity
Kenya’s creative economy contributes 5.3 percent of GDP, worth about Ksh 110 billion. More than 300,000 entrepreneurs work in the sector, yet many struggle. Weak industry structures, lack of policy support, and minimal financing hinder growth. Only five percent of artists earn consistent royalties, according to MCSK.
Music offers strong global potential. Goldman Sachs projects the global industry to hit 153 billion dollars by 2030. Streaming generates more than 65 percent of revenues. Music rights and publishing assets are now viewed as valuable investment vehicles. For NCBA, this presents a chance to merge finance with culture.
Motif Di Don Partners with NCBA to Power ELEV8 LIVE Studio
Breaking Barriers for Creatives
Access to finance remains a major hurdle for creatives. NCBA describes this challenge through the “3 Cs” of banking. The first is capacity. Many creatives lack registration and business records, making it difficult to verify legitimacy.
The second is character. Society often undervalues creative professions compared to formal careers. This perception influences financial institutions. The third is collateral. Young creatives rarely have land, buildings, or assets needed to secure loans.
ELEV8 LIVE Studio seeks to address these gaps. It will provide mentorship, financial literacy, and exposure to upcoming artists. The program also sets the stage for tailored banking products designed for the creative industry. This initiative directly supports NCBA’s sustainability commitments, especially youth empowerment.
Beyond Music
NCBA’s support for the creative economy extends beyond music. The bank has invested in stand-up comedy, the Affordable Art Show, and golf monetization. It also sponsors film, theatre, cultural events, and innovation programs.
These efforts align with NCBA’s wider sustainability goals. The bank aims to grow 10 million trees, mobilize KES 30 billion in green financing, and cut emissions by 50 percent by 2030. It also plans to eliminate single-use plastics, invest in EV charging stations, and channel 30 percent of procurement spend to women and youth.
A Future for Creative Talent
By investing in creatives, NCBA is building more than a music platform. It is creating opportunities for youth, empowering entrepreneurs, and supporting sustainable growth. For Kenya’s young artists, ELEV8 LIVE Studio is not only a stage but also a pathway to lasting success.
https://africabusinessnews.co.ke/ncba-opens-registration-for-china-business-trip/
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