“When You Have Passion, You Have Everything” Don Julio González
In 1942, a young Don Julio González saw a once-in-a-lifetime opportunity in tequila production.
After sharing his vision with a local businessman, he was granted a loan to start his first tequila distillery, La Primavera, in the Jaliscan Highlands.
For the next forty years, Don Julio González would devote his life to making the world’s finest tequila. Each day he’d wake up early to walk along the agave fields, cutting the grass around each plant to protect it.

“When You Have Passion, You Have Everything.” Don Julio González
With a coa in hand, he’d carve flavor from every piña, expertly balancing each agave’s bitter and sweet leaves. When it came time to harvest, he’d harvest each plant individually, picking only the agaves at optimum maturity and health.
Where It Begun
The highlands of Jalisco, sitting 6500 feet above sea level, are where it all began. In this extreme climate, surrounded by rich volcanic soil, the legendary distillery of La Primavera was founded, and Don Julio Tequila was born.
The Jaliscan Highland’s warm days, cool nights, and rich clay soil create the perfect microclimate for the cultivation of blue agave. However, its high altitudes make it difficult and physically demanding to farm and harvest crops.

The Jaliscan Highland’s
Don Julio González knew this but stayed in the highlands, and endured the extreme conditions so he could create the world’s finest tequila. His devotion to his craft truly knew no limits. The result? A tequila with exceptional substance and indisputable spirit.
Since 1947, over three generations of the Jimador families have worked with Don Julio. Their devotion to Don Julio’s process and methods is unmatched and their mastery in planting, farming and harvesting agave have been passed on for generations and can be traced back to Don Julio himself.
Instead of harvesting entire agave fields at once, our Jimadors painstakingly harvest plant by plant, expertly assessing the age and health of every agave. To increase the quality of their harvest, they handpick and uniformly hand-cut the agave pencas (leaves) from the piña. Without the devotion and care of our legendary Jimadors, our tequila’s exceptional quality wouldn’t be possible.
The Tequila
Blanco
Using the finest blue agave plant and a time-honored distillation process, Don Julio Blanco Tequila is tequila in its truest form. It is the base from which all of our other variants are derived. Commonly referred to as “silver” tequila, its crisp agave flavor and hints of citrus make it an essential component of a variety of innovative drinks including margaritas. It can also be enjoyed neat or on the rocks.
Reposado
Aged for eight months in American white-oak barrels, Don Julio Reposado Tequila is golden amber in color, and offers a rich, smooth finish—the very essence of the perfect barrel-aged tequila.
Añejo
Barrel aged in smaller batches for eighteen months in American white-oak barrels, Don Julio Añejo Tequila is a testament to the craft of making a superior tasting, aged tequila. Rich, distinctive, and wonderfully complex, its flavor strikes the perfect balance between agave, wood, and hints of vanilla. It is best experienced neat in a snifter or simply on the rocks.
1942
Celebrated in exclusive cocktail bars, restaurants, and nightclubs, the iconic Don Julio 1942 Tequila is the choice of connoisseurs around the globe. Produced in small batches and aged for a minimum of two and a half years, Don Julio’s 1942 Tequila is handcrafted in tribute to the year that Don Julio González began his tequila-making journey.
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