By Kenyan CEOs Embrace AI and Sustainability for Future Growth
Optimism Amid Economic Challenges
Kenyan CEOs remain optimistic about global economic prospects despite geopolitical and trade tensions. According to PwC’s 2025 CEO Survey, 60% of Kenyan CEOs expect global growth to improve over the next year, while 48% foresee positive local economic developments.
Inflation (35%), macroeconomic volatility (28%), geopolitical conflicts (25%), and cyber risks (25%) top the list of threats. However, 65% of CEOs believe their businesses will remain viable for over a decade under current strategies, emphasizing resilience and adaptability.
AI Integration and Strategic Reinvention
Kenyan CEOs are prioritizing AI to boost efficiency and drive innovation. The survey reveals that 50% trust AI in core operations, with systematic integration planned for technology platforms (50%), business processes (48%), and workforce skills (33%). AI-driven automation and data analytics are expected to enhance decision-making and customer experience.
Kenyan CEOs Embrace AI and Sustainability for Future Growth
Strategic reinvention is also key, with 48% developing new products, 43% targeting new markets, and 43% exploring alternative distribution channels. Over the past five years, 53% have expanded into previously untapped industries, demonstrating Kenya’s evolving business landscape.
Sustainability and Climate Investments
Climate-friendly investments are gaining traction, with 42% reporting revenue growth from sustainable initiatives. Energy-efficient technologies, renewable energy projects, and green supply chains are among the strategies driving profitability.
Sustainability metrics are increasingly influencing executive compensation, with 55% of CEOs linking personal incentives to environmental performance. However, 50% have yet to make climate investments, citing regulatory challenges (33%), limited stakeholder demand (23%), and financial constraints (23%).
Leadership Perspective
Peter Ngahu, Regional Senior Partner at PwC Eastern Africa, emphasized the need for innovation and environmental resilience.
“Reinvention remains a strategic priority as Kenyan CEOs adapt to market shifts. Climate change also presents serious challenges, impacting agriculture, food security, and livelihoods. Addressing these issues requires coordinated adaptation and mitigation strategies.”
The report highlights Kenyan CEOs’ proactive approach to navigating risks and seizing opportunities, positioning businesses for sustainable growth in an evolving global economy.
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