‘The Single Moment’  Singleton’s  New Global Campaign

‘The Single Moment’  Singleton’s  New Global Campaign

The Singleton is proud to introduce “The Single Moment”, a new global campaign that pushes beyond traditional associations of scotch, setting out a fresh direction for the brand and the Malt whisky category.

“The Singleton is the 4^th largest Single Malt in the world, loved by new and seasoned whisky drinkers alike, yet in research we learnt that many still perceive whisky as a serious and often solitary drink. “The Single Moment” addresses this tension, delivering a campaign that can cut through the noise and invite new recruits and our existing audience to luxuriate in a moment of real connection, “said Wangeci Gakenia, Singleton Brand Manager.

The Singleton Invites You Into ‘The Single Moment’ With A New Global Campaign

The multi – course experience took the guests on a journey across different continents inspired by the Singleton’s tasting notes. Chef Wayne used The Singleton whisky as an integral component in the creation of several dishes, infusing the essence of the whisky into marinades, sauces, and reductions that highlighted the whisky’s deep, complex flavours.

Each course was designed to complement and enhance the tasting experience of The Singleton, starting with appetizers that brought out the whisky’s light fruity notes, followed by main dishes that paired beautifully with its spicier, richer undertones. To complete the meal, the chef created a dessert that highlighted the subtle sweetness and oakiness of the whisky. The process of crafting this menu was centred on creating a harmonious balance between the whisky and the flavours of the ingredients, ensuring that each dish served as an extension of The Singleton’s sensory experience.

‘The Single Moment’  Singleton’s  New Global Campaign

This new campaign marks a significant milestone in the Singleton’s growth as it continues in its journey to build a distinctive luxury icon.

The Singleton is a premium single malt Scotch whisky known for its smooth, approachable character and refined flavours. Crafted in Scotland’s renowned Speyside region, The Singleton is designed to be versatile, offering a balanced, enjoyable experience for whisky enthusiasts across the globe.

The Singleton offers expressions that are rich yet accessible, making it an ideal choice for both newcomers and seasoned whisky drinkers. The Singleton 12 Years Old, 15 Years Old and 18 Years Old variants highlight the brand’s signature smoothness, with each aging variant offering a distinct profile.