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SanlamAllianz Proud Moments Campaign Backs Families and SMEs
SanlamAllianz Kenya has launched the Proud Moments Campaign, a pan-African initiative that celebrates the milestones individuals, families and businesses work hard to achieve while encouraging them to protect those achievements through insurance.
The campaign will run from July to October 2026 across Africa. It aims to highlight the role of financial protection in helping people safeguard their ambitions and build greater resilience against life’s uncertainties.
To support the campaign, SanlamAllianz is showcasing two of its flagship insurance solutions: Flexi Educator Plus from Sanlam Allianz Life Insurance (Kenya) Limited and SME 360 Insurance from Sanlam Allianz General Insurance (Kenya) Limited.
Together, the products help customers protect their families, businesses and long-term financial goals.
Helping Families Secure Their Children’s Future
Flexi Educator Plus helps parents and guardians prepare for rising education costs through disciplined long-term savings combined with life insurance protection.
The solution also provides critical illness benefits, guaranteed maturity benefits and waiver-of-premium features. As a result, families can continue working towards their children’s education even when unexpected life events occur.
The product is designed to give parents greater financial confidence while ensuring education plans remain on course.
SanlamAllianz Proud Moments Campaign Backs Families and SMEs
Supporting SMEs to Grow With Confidence
SanlamAllianz is also using the campaign to highlight SME 360 Insurance, a comprehensive solution developed to protect Kenya’s micro, small and medium-sized enterprises (MSMEs).
The cover protects businesses against everyday risks, including property damage, floods, employee injuries and third-party liabilities. Consequently, business owners can focus on growing their enterprises with greater confidence.
In addition, SME 360 integrates with SanlamAllianz Emergency Assist (SAZ-Assist), an emergency response platform that connects customers to vetted ambulance, private security and roadside rescue services.
The platform verifies emergency alerts before dispatching responders directly to a customer’s GPS location, providing fast assistance when it is needed most.
Strengthening Financial Resilience
Kenya’s MSME sector remains one of the country’s biggest employers and a major contributor to economic growth.
According to the 2022 Central Bank of Kenya MSME Survey, the sector employs more than 14.9 million people. However, many businesses continue to face operational risks that threaten growth and long-term sustainability.
Through SME 360 Insurance, SanlamAllianz aims to help entrepreneurs protect their businesses while strengthening resilience against unexpected disruptions.
Celebrating Every Proud Moment
Speaking during the launch, Sanlam Allianz General Insurance (Kenya) Limited Chief Executive Officer George Kuria said the campaign reflects the company’s commitment to protecting the achievements that matter most to customers.
“At SanlamAllianz Kenya, we understand that every proud moment is the result of dedication, resilience and the courage to pursue a dream. Whether it is raising a family, investing in a child’s education or growing a business, these milestones deserve to be celebrated and protected. Through the Proud Moments Campaign, we are showcasing how our existing solutions, including Flexi Educator Plus and SME 360 Insurance, help customers safeguard what they have worked so hard to build.”
Jacqueline Karasha, Chief Executive Officer of Sanlam Allianz Life Insurance Kenya, said insurance should enable people to plan confidently for the future rather than only responding when challenges arise.
“Insurance should not only respond when things go wrong; it should also help people plan ahead, protect their progress and pursue new opportunities with confidence. Proud Moments remind us that protecting a child’s future, a growing business or a family’s aspirations is one of the greatest ways of celebrating success.”
Expanding Access to Insurance
SanlamAllianz says both Flexi Educator Plus and SME 360 Insurance are available across different price points, making them accessible to customers from various income groups.
The company believes affordable insurance solutions can increase financial resilience while encouraging greater insurance uptake across Kenya.
Through the Proud Moments Campaign, SanlamAllianz Kenya is reinforcing its commitment to standing alongside families, entrepreneurs and businesses as a trusted partner. By protecting what people have worked hard to build, the company hopes to help more Kenyans achieve lasting financial security and confidence for the future.
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