adidas Originals Lands In Nairobi

adidas Originals Lands in Nairobi: WAMA International Unveils New Store at Westgate Mall

A Global Icon Meets Kenyan Style

WAMA International has launched the first adidas Originals store in Kenya. The store opened on April 4th at Westgate Mall in Nairobi.

adidas Originals is a lifestyle division of the global sportswear brand adidas. It features trendy footwear, apparel, and accessories.

This marks a major milestone for WAMA International Group. The company already operates over 30 stores across the region.

A Grand Opening with Culture and Celebration

The launch event was more than just a store opening. It featured DJs, sneaker customization, and a vibrant cultural celebration.

The event captured the brand’s focus on creativity, inclusion, and sustainability. Local culture was at the heart of the celebration.

Brett Burgess, Senior Director Africa Export, EM South, praised the partnership with WAMA. He emphasized adidas’ commitment to Africa.

WAMA’s Head of Retail, Ismael Elmahdy, said the launch was a proud moment for the company and region.

adidas Originals Lands In Nairobi

A Growing Presence in Africa

adidas is focusing more on African markets. The brand is adapting to local tastes while bringing in global trends.

Located on the first floor of Westgate Mall, the new store is part of a bigger retail expansion across East Africa.

WAMA International and adidas Originals are not just selling fashion. They’re building community, style, and innovation right in the heart of Nairobi.

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With more stores expected across the region, WAMA International’s expansion signals a bright future for global retail in East Africa.

Customers can look forward to more immersive shopping experiences, bold designs, and stronger brand engagement in the coming months.