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Safaricom Customers Redeem 1 Billion Bonga Points in 2 Months
Safaricom customers have redeemed more than 1 billion Bonga points in two months through the Bonga For Good Initiative, which came to an end on 4th June 2020.
This initiative, which sought to cushion Kenyans against the economic impact of the COVID-19 pandemic, saw over 600,000 customers donate points equivalent to over Ksh330 million at over 40,000 Lipa na M-PESA merchants across the country.
Food and household items, solar-lighting solutions, and entertainment accounted for most of the points redeemed, while Kenyans also donated their points as a show of goodwill, with over Ksh150 million being redeemed from points transferred from one person to another.
Bonga for Good initiative sees more than 600,000 Kenyans donate or redeem points, with customers set to continue redeeming their points at Lipa Na M-PESA merchants
Safaricom CEO Peter Ndegwa said “I commend Kenyans for standing with each other during this time of need. Even as Bonga for Good comes to an end, we are cognizant that a lot of Kenyans still need to access essential goods and services, that is why the redemption of points at Lipa Na M-PESA merchants will remain a permanent feature of our loyalty scheme,”
Following the conclusion of the initiative, customers can continue redeeming their Bonga points for goods and services at over 140,000 Lipa Na M-PESA merchants countrywide at Ksh20 cents per point.
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