Samsung Galaxy S25 Series, A True AI Companion
Pioneering the multimodal era with our most context-aware and personalized mobile experience
Samsung Electronics Co., Ltd. today announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created.
Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world.
A first-of-its-kind customized Snapdragon® 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI[1] and superior camera range and control with Galaxy’s next-gen ProVisual Engine.
“The S25 Series represents a convergence of groundbreaking AI research and cutting-edge hardware, setting a new benchmark for mobile innovation.With the intuitive Galaxy AI companion, these phones primarily change how we experience technology in our daily lives. They provide us with secured personalized AI experiences that cater to our needs and preferences.’’ said Anthony Hutia, Head of Mobile Experience, Samsung Electronics East Africa.

Samsung Galaxy S25 Series, A True AI Companion
“Introducing this next-generation technology to our region is a proud moment for us, it empowers users to explore the limitless possibilities of Galaxy AI, redifining what a mobile experience can be.”
In Kenya the Recommended Retail Price for the Galaxy S25 Ultra is (12+512GB at KES 188,400) (12+256GB at KES 172,800), the Galaxy S25 Plus is (12+512GB at KES 147,800) (12+256GB at KES 132,000) while the Galaxy S25 Base is (8+256GB at KES116,200) and (8+128GB at KES 108,300).
The phones will be available for pre-order starting on 23rd January to 16th February at authorised Samsung stores and e-commerce partners.
Customers who pre-order the Galaxy S25 Series will get 2X double storage at no extra cost, KES 5000 cashback with loop, and a limited offer for a Jambojet free return ticket.
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