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Safaricom Marks 25 Years of Transforming Lives with ‘Shangwe @25’ Promotion
Celebrating Customers and Communities Across Kenya
Safaricom (NSE: SCOM) has unveiled a nationwide promotion dubbed ‘Shangwe @25’ to celebrate 25 years of connecting and transforming lives.
The campaign will reward over five million customers through daily and weekly prizes while extending the celebration to communities through shared impact projects.
As part of the promotion, 25 customers will become millionaires, each winning KES 1 million and an additional KES 250,000 to support a community project of their choice. Every win will create a ripple effect, uplifting both individuals and their communities.
The campaign also targets businesses. Twenty-five Small and Micro Enterprises (SMEs) will each win a Bajaj Tricycle to enhance mobility, while 15 Large and Medium Enterprises will each receive KES 500,000 for community projects. Every week, five SMEs will also win stock worth KES 250,000.
In addition, customers will win airtime, data bundles, 5G routers, mobile devices, and instant M-PESA cash prizes ranging between KES 100 and KES 10,000.
This festive season, Safaricom will introduce the Green Box experience, allowing customers to unwrap surprises such as devices and festive treats including chicken, goats, and sheep, bringing joy to homes across the country.
“For 25 years, Safaricom has been at the heart of Kenya’s transformation, connecting people to opportunities, knowledge, and one another,” said Peter Ndegwa, Safaricom Group CEO. “As we mark this milestone, we celebrate our customers, partners, and communities. ‘Shangwe @25’ is our way of saying thank you and ensuring that when one customer wins, their community wins too.”
Safaricom Marks 25 Years of Transforming Lives with ‘Shangwe @25’ Promotion
How to Participate in ‘Shangwe @25’
The promotion will roll out through regional launches and market activations across the country to encourage broad participation.
Customers can enter the promotion by transacting on M-PESA, sending money, paying with M-PESA, redeeming or using Bonga Points, or purchasing Safaricom products such as data or voice bundles, digital services, or Home Fibre subscriptions.
PostPay and Home Fibre Family Share customers are also eligible.
For merchants, participation involves buying, renewing, or reactivating business solutions such as Buy Goods and Pochi La Biashara.
M-PESA agents who perform deposit or withdrawal transactions worth KES 1,000 or more will also earn entries into the promotion.
Under the Citizens of the Future initiative, individuals can nominate schools from their communities for an upgrade by visiting www.citizenofthefuture.org.
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