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Carrefour, Equity Bank & American Express Unveil Strategic Card Partnership in Kenya
A powerful retail-banking partnership is reshaping Kenya’s consumer finance landscape. Carrefour Kenya, Equity Bank, and American Express (Amex) have teamed up to offer shoppers a seamless, rewarding, and secure payment experience.
At the heart of the partnership is Equity Bank’s role as the exclusive issuer and acquirer of American Express cards in Kenya. Equity now offers two Amex card options—the Green Card and the Gold Card—both tailored to meet the evolving needs of Kenya’s growing middle class and upwardly mobile consumers. These cards allow customers to earn Membership Rewards® points for everyday spending, including shopping at Carrefour outlets.
Carrefour, Equity Bank & American Express Unveil Strategic Card Partnership in Kenya
For Carrefour, this move enhances its value proposition to customers by providing them with a premium, globally accepted payment method and reward program. Shoppers earn 1 point for every KES 100 spent and can redeem points for travel, electronics, gift vouchers, and more through a newly upgraded redemption platform developed with Loylogic.
The Gold Card takes things a notch higher, with added perks such as travel insurance, purchase protection, and access to over 1,300 airport lounges worldwide.
The Amex cards issued by Equity are accepted both locally—at all Equity POS terminals—and internationally, giving cardholders flexibility and peace of mind wherever they shop.
This collaboration not only bolsters Equity’s credit card offering but also aligns with Carrefour’s strategy of delivering more value through innovation and convenience. The initiative marks another milestone in digitizing payments and deepening financial inclusion in Kenya.
Kenyans can apply for these Amex cards through Equity’s website or at any branch.
This partnership is more than just about payments—it’s about rewarding loyalty, unlocking global experiences, and transforming how Kenyans shop.
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