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The Media Shift: Rethinking Influence in Kenya
How can brands turn influencer marketing into measurable business results? And how is the changing media landscape reshaping the relationship between creators and businesses? These questions will take centre stage at The Media Shift: Kenya – Live. Expressions Agency will host the invite-only summit on Thursday, 29 October 2026.
The event will take place at Tusker Microbrewery along Thika Road. It will bring together brand leaders, creators and industry partners. Together, they will explore how creativity, culture, community, data and technology are changing the business of influence.
The summit’s message is “Media has shifted. Influence has evolved. Be part of what comes next.” Accordingly, the event will challenge traditional approaches to media and influencer marketing. It will encourage brands to look beyond reach and visibility. Instead, the focus will be on meaningful engagement, campaign performance and measurable returns on investment.
Influencer Marketing in Kenya Shifts Towards Measurable Results
As businesses embrace creator-led marketing, the focus is changing. Rather than counting how many people a campaign reaches, brands want to measure the value it delivers. They also want influencer partnerships to reach the right audiences, strengthen engagement and support business goals.
At The Media Shift: Kenya – Live, industry players will discuss ways to get more value from influencer spending. They will also explore how to design campaigns that outperform benchmarks. In addition, the sessions will examine how creators can become performance partners.
The programme will further explore the role of modern platforms in improving campaign results. Meanwhile, data and technology will feature in discussions on how marketers can make better-informed decisions.
Brands and Creators Explore Stronger Marketing Partnerships
Influencer marketing also supports a wider creative economy. For instance, photographers, videographers, editors and creative strategists help bring campaigns to life. Talent managers and digital marketing professionals also play important roles.
Therefore, the summit will examine how brands and creators can build stronger partnerships. Discussions will also cover how content can support commercial objectives. At the same time, participants will explore ways to balance creativity with performance measurement.
The Media Shift: Rethinking Influence in Kenya
Expressions Influencer Agency to Launch in Kenya
The summit will also mark the launch of Expressions Influencer Agency. The agency is designed for a changing media landscape. In this environment, brands increasingly seek strategic creator partnerships and measurable marketing outcomes.
Additionally, organisers will unveil a new tool for Kenyan marketers. The launch will introduce a technology dimension to discussions about the future of media and influencer marketing. However, the organisers will share further details at a later stage.
Influencer Marketing Experts to Speak at Nairobi Summit
The speaker line-up features three industry leaders. Murray Legg, Co-Founder of Webfluential, brings more than 10 years of influencer marketing experience. Albert Makoeng, CEO of Nfinity Influencer, has over 15 years of media experience. Meanwhile, David Boon, CEO of Expressions Influencer Agency, has 26 years of experience in consumer engagement.
The speakers will share insights into Africa’s changing media landscape. They will also discuss effective influencer campaign design. Furthermore, they will explore how brands and creators can build partnerships that deliver business results.
Ultimately, the summit aims to bring industry players together to discuss the future of media and influence. It will also examine how creative storytelling can work alongside measurable business outcomes.
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