Safaricom: Most Admired Brand at the 2025 Brand Africa Awards Safaricom PLC has once again cemented its position as a leading force in the continent’s brand landscape, after it was named the Most Admired Brand in Africa at the 2025 Annual Brand Africa Awards. Established in 2010, Brand Africa set to inspire a brand-led African renaissance to drive Africa’s competitiveness. The awards initiative uses research and consumer surveys to rank and celebrate leading brands in Africa. The telco has won the award for the second consecutive year while also bagging four different awards in other categories underscoring its leadership in … Continue reading Safaricom: Most Admired Brand at the 2025 Brand Africa Awards