Safaricom To Launch KES20 A Day 4G Smart Phone Package

Safaricom PLC CEO Peter Ndegwa
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Telco to partner with Google in offering affordable devices across the country as it delivers earnings ahead of guidance posting profit after tax of KES 71.7 billion

Safaricom has announced plans to launch a Ksh 20 a day 4G smartphone package aimed at empowering customers currently on 2G devices to upgrade and enjoy high-speed internet connectivity.

The package is in partnership with Google and is based on insights and learnings from the Maisha Ni Digital campaign that saw over 1 million customers acquiring 4G enabled devices.

Speaking during the results announcement, for the year ended 31st March 2020  Safaricom CEO Peter Ndegwa said, “smartphone device is critical in supporting the new realities brought about by COVID-19. This proposition aims to support Kenyans during and beyond this pandemic by enabling them to access more opportunities, be it learning, working, or running businesses from the comfort of their homes,”. More details on this will be released by the end of this quarter.

Safaricom PLC CEO Peter Ndegwa

Mariama Abdullahi, Director, Android, and Platforms Partnerships for Africa said “Android’s goal has always been to bring the power of computing to everyone. Access to the opportunities the internet offers is critical for any nations’ economic growth and social inclusion…”

She added that “The Majority of Kenyans and Africans at large access the internet via mobile broadband. In Kenya approximately 60% of the mobile phone install base is still on 2G feature phones and 40% smartphones with key barriers to people coming online being device and data affordability. We believe that this collaboration with Safaricom will bring more Kenyans access and the means to partake in the opportunities that exist online,”

The financial year ended 31st March 2020 saw the profit and total comprehensive income for the year grow 19.5% YoY but normalized for the exceptional share of profit of joint venture, at 14.3% YoY to KES71.7 billion with service revenue growing to KES 251.2billion.

Felicity Gitonga
Felicity Gitonga is the founder of Africa Business News. abn, freelance writer, journalist, and author with a passion for telling stories.

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