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Safaricom Extends Bonga For Good Initiative

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Safaricom extends the Bonga For Good Initiative

Customers turning to the platform to donate as half of the points redeemed are transferred from one person to another

As more Kenyans use points to access goods and services the Bonga For Good Campaign has been extended for an extra 30 days to 3rd June 2020 to enable customers to continue using their points to buy goods and services as well as donate to those in need.

More than 200,000 customers have redeemed more than 670 million points equivalent to over Ksh200 million by the end of phase one. This is a big boost to the over 140,000 participating merchants at a period when business activities are suppressed.

Safaricom extends the Bonga For Good Initiative

The initiative seeks to empower customers by handing them extra cash flow to buy food and essential services by enhancing the value of Bonga Points by 50%, from 20 cents to 30 cents, as a way of cushioning Kenyans against the impact of the COVID-19 pandemic. The initiative also empowers customers to donate their Bonga Points to those in need as a show of goodwill.

Safaricom CEO Peter Ndegwa said “By extending the initiative for a second month, we want to further support our customers to tap into the value of their Bonga Points to assist those in need as a sign of goodwill,”

Some of the top items accessed through Bonga Points include food, medicine, personal protective equipment, farm input and payment of utility bills, while more customers are also redeeming their points for mobile data as they spend more time online for work, education or entertainment.

Bonga For Good has also seen corporates donate their points to either employees or charity causes of their choice, showing an urgent necessity among individuals and families to access essential goods and services during this period.

To redeem or transfer points, customers should dial *126#. Customers can redeem as little as Ksh 1 via Lipa na Bonga at key merchants or transfer their points to those in need.

 

Felicity Gitonga

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