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No Bra Day Celebrations.

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No Bra Day Celebrations. Photo Courtesy

No Bra Day Celebrations.

This is a reminder to women to celebrate their breasts, get a cancer screening, and practice self-examination.

Every October 13th, women are encouraged to go braless on No Bra Day, launched by a Canadian doctor 10 years ago to promote awareness of breast cancer.

The bra has a long history as a fashion accessory and a supportive garment, but studies of its value are inconclusive.

Women are encouraged to go braless on this day, not only to free themselves from a constrictive garment but to alert them to breast cancer symptoms, remind them to get screened, and to conduct regular self-examinations.

No Bra Day Celebrations. Photo Courtesy

Here are some of the ways to promote breast cancer awareness according to Forbes:

  • Share stories

Employers can promote a better understanding of the nuances of breast cancer by encouraging employees to share their stories of struggling with and surviving the disease.

Create a breast cancer awareness bulletin board.

Organize a lunch-and-share where employees can share their stories or a lunch and learn with a non-employee breast cancer survivor.

  • Be creative with fundraising

Go beyond nationally organized fundraising drives and host your own walks, raffles, and sporting events are all possibilities.

Encourage collaboration and involvement by offering a 50/50 match.Show support and solidarity in nonfinancial ways as well.

You can collect colorful scarves and hats and donate them to a local chemo center.

  • Make workplace accommodations

Employers can go the extra mile by offering accommodations that make the challenge of  breast cancer treatment more manageable.

Some are obvious, such as a modified or reduced schedule to allow for treatments and doctor’s appointments.

  • Empower women

Employers can use the platform of the workplace to proactively give women the information they need to take charge of their health.

  • Educate all employees

A woman is diagnosed with breast cancer every two minutes in the U.S. It is the most common cancer for women worldwide.

We have come a long way in the effort to eradicate breast cancer. The mortality rate from the disease has fallen 35% since 1990.

That rate continues to drop each year, but not fast enough.

Felicity Gitonga

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